When Your Brand Becomes A Verb

September 13, 2010 by Super Glue Corporation Leave a reply »
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Walking-Super-Glue-Tube1-131x300.In our humble opinion, you know you’ve hit the big time when your brand becomes a verb.  How great is it when people use your brand name in their everyday conversation as an ACTION word?    What more could you want?  You want your brand to exist, to act, to be dynamic; not remain static as an object or a subject.  But achieving this higher level of being is not easy.  Only a few brands have managed to move from the realm of a noun to a verb.  How to do it is elusive, but trust us it’s amazing if and when your brand makes the transformation.

Not following?  Let’s use some examples to help explain what we’re talking about with The Original Super Glue(R) brand.  People are always saying:

Similarly, here are a few other examples of brand names that have become verbs:

  • “If you scotchtape the paper back together it will look just like new.”
  • “I googled him and found out lots of information.”
  • “Let me xerox this and then I’ll send it over to you.”
  • Chlorox it and you’ll never see the stain.”
  • “I had to lysol the dorm room.”
  • Windex that stuff right off the windshield.”
  • WD-40 that squeak in your door.”
  • Velcro it shut.”

Is your brand a verb?  Do you have another example of a brand that’s a verb?  Let us know and you may win free samples! … For now we’re off and running (or in the case of our super glue gel formula … off and crawling) …

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One Response

  1. I think the oldest one might aspirin, which was (and still is in some countries) Bayer’s trade name for acetylsalicylic acid. (Take two acetylsalicylic acids and call me in the morning just doesn’t do it…)

    Interestingly Bayer lost the trademark to Aspirin as a result of World War I; as a German company Bayer had to give these trademarks up as part of reparations.