Archive for February, 2010

Solving Consumers’ Sticky Problems Is Our Biz

February 25th, 2010
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Super Glue label

Super Glue Corporation recently launched new in-store signage to help customers choose the right glue – fast.  With a history of consistently being at the forefront, in the lab, with technically advanced instant adhesives along with a wide range of epoxies, contact cements, sealants, anaerobics, white glues, etc., Super Glue Corporation is now going the extra mile to offer a cutting edge solution for consumers at the point of purchase. 

It used to be that packaging provided unique messaging aiding consumers with their choices; but today there are so many different packages and brands out there, and so many consumer product safety commission and other government standardized messages that need to go on the front of packages, the adhesives category has become confusing.  In an effort to simplify the choice process, Super Glue Corporation is offering an Interactive Voice Response (IVR) and Short Message System (SMS) to supply consumers with an instant in-store expert to help them find the right product.

Check out this new aisle violator available in stores that carry The Original Super Glue products.  Using technology available right in your own hands, the cell phone, you can now find the right glue for your project.  (Also see sms version how-to video at the bottom of this post.)

The first of its kind to offer this interactive solution at retail, Super Glue Corporation’s main goal is to help consumers find the right glue so that they can make quick purchases and get on with their projects.  A side benefit is that confusing adhesives categories become better solution centers leading to more sales and better use of valuable real estate at retail.  

Super Glue Corporation continues to seek and make new advancements, on the chemical side of the adhesives business, developing new products across all of our brands, but when you know a certain piece of the business as well as we do that knowledge can cross over to positively influence innovation in other areas of business as well.  Solving Consumers’ Sticky Problems Is Our Biz and we take it seriously – we are always looking for ways to help any way we can!

Let us know what you think of our new point of purchase solution signage.  We’ve been getting some initial good reviews like this recent one from BrandFreak.   We’re looking forward to your feedback as we continue to improve your experience with our products!

Check out this rough video of how the sms version works:

Untitled from Super Glue Corporation on Vimeo.

 WANT MORE INFORMATION?? 

Retailers wanting more information about The Original Super Glue’s POP solution contact sales.

Do you have a consumer product that you think could benefit from this value added ivr/sms interactive system?  Call this number today 888.SOLVE-NW (888.765.8369) and mention this super glue blog post.

RC Modelers Use Threadlockers To Reinforce Screws, Nuts, and Bolts

February 24th, 2010
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Plane Threadlockers

[PHOTO CREDIT:  RC Universe Greg Covey article]

Threadlockers are very helpful anaerobic adhesives.  They come in a wide range of strengths, and varieties that work best on specific substrates (non-metal, plastic, and metal), but the most common are blue (removeable) and red (permanent) threadlockers. 

Threadlockers are very handy.  They prevent threaded metal fasteners, nuts, bolts, and screws from loosening.  It only takes a second to squeeze a drop of threadlocker into any screw, nut or bolt and the reinforcement it provides is incredible.  Nothing is more frustrating than when fasteners are the cause of breaks and lost parts.  Using threadlockers is a great, simple, preventative measure that really pays off in the end.

Check out this article by Greg Covey, in RC Universe.  He uses Pacer Technology’s product Pacer Z-42 several different times to keep nuts, bolts, and screws locked in place while building this awesome Filton Inspire Mini!

2010 Winter Olympics Musings

February 24th, 2010
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lg-vancouver2010_16d-aJ

[PHOTO CREDIT:  www.vancouver2010.com]

What would this month have been without the Winter Olympics to watch on tv each evening?  All of the gifted, committed athletes gathering together, in Vancouver, from around the globe, hoping to achieve their personal best and maybe even bring home a medal!  Each event is exciting and each personal story so inspiring.  All of the daily effort, hard work, drive and support it takes to reach this pinnacle of excellence is truly motivational.  The side story to all of this is what impacts everyone who watches even just one of the events or hears just one of the personal stories.  Events like the Olympics remind us that passion and focus are critical to success!

So many of the athletes talk about how, when they were youngsters starting out in the sport, they followed their Olympic heroes and  dreamt of the day when they, too, might participate in the games.  Suddenly, around town we witness increases in attendance at the local skating rinks.  Four year olds know the names of Shaun White,  Shani Davis, Apolo Anton Ono, Lindsey Vonn,  Bode Miller and so many others.  They begin to emulate their style; climbing the hillsides pretending to snowboard down on a sheet of plywood or plastic sheeting like them; dressing like them; reading about them; following them.  And suddenly a new batch of heroes emerge.

The new heroes might not be athletes though.  They may end up being teachers, doctors, engineers, inventors, parents, writers, landscapers, scientists, electricians, or artists.  But the same sticktoitiveness, passion and focus, that takes an athlete to the Olympics, fuels all of the creative producers in the world.  It’s exciting to witness all kinds of passion and focus and we, as consumer product manufacturers and distributors, get to see lots of it in action ourselves. 

Many of the consumers of our products here at Super Glue Corporation are extreme hobbyists, crafters, artists, engineers, and technicians who, each in their own way, model the same characteristics as Olympic athletes.  They are focused achievers who are driven by passion to create, invent, design and improve.  They are risk takers who use their imagination to envision things that they then set out to bring to fruition.  It’s quite impressive.

One interesting fact (also connected to the Winter Olympics – I warned you there were musings in this post:)) is that snowboarders use epoxies and super glues to build and repair their boards.  This makes perfect sense.  Epoxies and super glues are super strong and work really well with substates, involved in building snowboards; like woods, metals, fiberglass, kevlar, etc.  We even have a waterproof epoxy that will hold up under the most extreme wet, winter conditions.  Chips, dings, and other repairs can be fixed in minutes using these inexpensive, readily available products.

For fun, check out the The Adventures of John blog for some details on how to make your own snowboard. 

Through research for this blog, and from the consumers who write in to us at info@supergluecorp.com, we get to see passion, focus and creativity in action.  We get to connect and link into how real, talented people are using our products to meet specific challenges which, in turn, helps motivate us to improve, advance, and deliver more choices and better products.  We all share a kind of  Olympic spirit. Our motto is “Adhering to Excellence”.  What about you?  Do you have a passion and focus in your work or career that you feel is similar to an Olympian’s desire to be at the top of their game?  Tell us about it.

We love hearing from you, and we love working with consumers to ensure that you have the right products for all of your adhesive needs!

Gotta go now …. need to finish up with my work so I can catch some USA hockey in a few … SCORE!

Magnets Make Super Glue A Temporary Solution

February 17th, 2010
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UBS port and Zap[Photo Credit:  IdShed blog]

As many people know, or find out, super glue is an awesome problem solver, but it involves good news and bad news.  Good news = it’s a pretty permanent solution, and sometimes, bad news = it’s a pretty permanent solution.  We recently came across a great, creative blog post by Id where he combined magnets and super glue to design a temporary, permanent fix for adding extra USB ports to his desktop PC while enabling the ports to also be easily transfered to his laptop as well.

The blog post is titled, “Home Office – Pimp Your Rig”  and the post begins:

“I wanted to add some extra USB ports to my desktop PC, so I bought a cheap, generic 4 port USB hub. Excellent value, works perfectly, but – it’s another piece of clutter on my already busy desk.

I didn’t want to glue the hub to my PC, it felt too permanent a solution, I may want to use the hub with my laptop. Fortunately my PC has a pressed steel case- the perfect subject for magnets …”

By using Zap-A-Gap super glue to attach the magnets to the USB port, Id was able to increase the number of USB ports on either his PC or laptop making for a very clever temporary permanent solution!  We can think of several other situations where super glue combined with magnets might be a great way to benefit from the great strength and holding power of super glue while also maintaining some flexibility for easy removal.  Great idea!

Note:  Debonders can also be helpful for removing unwanted super glue, but be sure to test the substrate to make sure that the powerful debonder won’t cause unwanted damage to whatever it is you are gluing/un-gluing.

Accutool + Tea Bag = Fingernail Fix

February 17th, 2010
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rightfingernailsdec24pm

[Photo Credit:  Embrace Your Heart blog]

Weather, water, health and lots of other issues can cause fingernails to be brittle and crack or tear.  Super Glue Corporation’s own Susie M. recently had a nail tear stretching horizontally across her nail.  She remembered reading about a quick fingernail fix in Real Simple magazine a few years back so she decided to give it a try.  The result was terrific!  Here’s her testimonial:

“I was reading a magazine from a few years ago about a quick fingernail fix.  They said to cut a small piece of an unused tea bag and place it over the fingernail tear then apply nail glue over it.  Once the glue is dry file it down to a smooth finish.  I tried it yesterday using the Accutool and it worked GREAT!  My fingernail had torn about half way (right to left).  The Accutool was perfect because I was able to control the drop of glue so well.  Also, for added support I repeated the process under my nail bed.  So far the fix seems to be better than when the nail salon has fixed a tear.  Their fix was always on the weak side and didn’t last very long.  My nail is as good as new!”

Hey, thanks for the great tip, Susie!!  The precision and pin-point accuracy provided by the Accutool makes it the perfect super glue product for this application.  Additionally, the fact that the dispenser stands up on its own makes it a handy desktop accessory for  professional nail technicians as well.  This video shows the Accutool in action:

ACCUTOOL® Product Knowledge Video from Super Glue Corporation on Vimeo.